My Process
Product & Brand Intake
It starts with your product. We dive into its purpose, target audience, and competitive landscape. Whether you’re launching something new or evolving an existing product, we ask the right questions to understand what makes it valuable and where it needs to stand out.
Creative Direction & Brand Naming
If you’re still in the early stages, we help you develop or refine your brand name to ensure it’s memorable, relevant, and future-proof. Alongside this, we define the creative direction: the tone, style, and feeling your brand should evoke, guided by strategy and aligned with your market.
Logo, Typography & Color System
Real branding isn’t surface-level it’s personal. Built through connection, not transaction.
Your logo is more than a symbol; it’s the first handshake with your audience. We design marks that are bold, timeless, and built to perform everywhere. Alongside it, we develop a typography system and color palette that express your voice and evoke the right emotion forming a visual identity that’s clear, cohesive, and made to last.
Packaging & Product Graphics
We design clean, impactful visuals for packaging and product surfaces. With a focus on clarity, balance, and brand consistency, each design is made to stand out simply and effectively both in hand and on display.
